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Rolls out March Madness campaign with NCAA promotion.
March 13, 2013
By: TOM BRANNA
Editor
Basketball greats will share a different side of themselves with sports fans throughout the NCAA Division I Men’s Basketball tournament, thanks to Dove Men+Care. The Unilever men’s personal care brand is giving fans a look beyond free throws during March Madness to show how important fatherhood is to nine-time basketball All-Star Dwyane Wade and college sports analyst Jay Bilas. Starting today, Dove Men+Care will celebrate men who care for what matters in the new “Real...
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